used to be an obscure internet in-joke seems to be metamorphosing into a
mainstream, pop cultural narrative in technological circles and beyond:
Facebook is for old people. Perhaps initially a result of an almost
intuitive gut feeling — Isn’t everyone’s grandmother now on Facebook? —
this sentiment is now backed by raw data. Facebook is slowly losing its
grasp on the youth, which has started migrating to platforms such as
Snapchat and Instagram.
to Statista, Facebook currently has2.2
billionmonthly active users. Facebook’s user
base might still be growing, but it is mostly older age groups that are
responsible for this growth.
a market research company focused on digital marketing and media,
published an interestingblog
poston February 12.
2018, the number of US Facebook users ages 11 and younger will decline
by 9.3%. Additionally, the number of users ages 12 to 17 and 18 to 24
will decrease by 5.6% and 5.8%, respectively. This is the first time
eMarketer has predicted a decline in the number of US Facebook users
in those age groups.”
eMarketer’s estimates, Facebook will lose 2 million users ages 24 and
younger this year. Apparently, young people are migrating to Instagram
and Snapchat. eMarketer also predicts Snapchat will add 1.9 million
users ages 25 and younger, which is three million more than Instagram
on Facebook’s daily active user base in the U.S. and Canadafallingfor
the first time ever. A decline in usership, however small, is not a good
sign for the social media giant,Recodewriters
is hardly a surprise. In 2016, ademographic
Business Timesshowed that 3 million teenagers
left Facebook in 3 years.
the world of digital attention economy, is there a currency that
triumphs youth? ABusiness
2015 refuted the conventional wisdom that it is women who drive online
shopping trends — it is actually men. Millennials, consumers aged 18 to
34, are the key demographic for e-commerce, despite having lower income
than older adults.
there will come a point when there are more dead Facebook users than
living ones, and judging by eMarketer’s predictions, that day might come
sooner than anyone thinks.
clown listening to a dead man’s voice – that’s perhaps the only way I
know how to describe the feeling of coming across my Aunt Jackie’s
Facebook profile. She’s in this space just as I am, but I know that
she’s also dead,”BBC‘s
Brandon Ambrosino wrote in anarticleabout
Facebook’s growing digital graveyard.
to some estimates, Ambrosino wrote, more than 8,000 Facebook users die
each day, and about 30 million have died in over the first 8 years of
in response to these trends, Facebook launched its Messenger Kids app in
late 2017. Instagram, which seems to be one of the most successful youth
platforms, has beencriticizedfor
borrowing from Snapchat after introducing Snapchat-like features, such
as Stories, in an effort to cater to the young.