/ TED ALJIBEFacebook
is still growing in the US market, according to research
firm, mainly due to increases in usage by older age groups
mom, dad and grandma signing up in increasing numbers, Facebook
is losing younger users in the United States at a faster pace
than previously estimated, researchers said Monday.
report by eMarketer said Snapchat is drawing youths away from
Facebook at a quicker clip than Facebook-owned Instagram.
is still growing in the US market, according to research firm,
mainly due to increases in usage by older age groups.
report is the latest to highlight Facebook's problem with
attracting and keeping young people, who have long been a core
user base for the world's biggest social network.
research firm said it expected the first-ever decline in the 18-24
age group in the US, a drop of 5.8 percent this year.
also said that for the first time since its research began, less
than half of the 12-17 age group in the United States would be on
Facebook, with a 5.6 percent drop in that segment.
under-12 age group meanwhile will see a decline of 9.3 percent
this year, eMarketer said.
same trend is expected to continue into 2019 and 2020, with
declines in all segments of US users under 25, the report added.
will lose an estimated two million users under 25 this year, with
Snapchat and Instagram the main beneficiaries.
report said Snapchat will add 1.9 million users under 25 in 2018
and Instagram will add 1.6 million.
which is known for its disappearing messages, will continue to
have more users aged 12 to 24 than Instagram, the researchers
Snapchat could end up facing a similar problem as it seeks to
increase its user base and reach all ages.
could eventually experience more growth in older age groups, since
it's redesigning its platform to be easier to use," eMarketer
analyst Debra Aho Williamson said.
question will be whether younger users will still find Snapchat
cool if more of their parents and grandparents are on it. That's
the predicament Facebook is in."
remains the most popular social network in the US market with an
estimated 169.5 million users this year, according to eMarketer.
faster-growing Instagram will be used by 104.7 million Americans
and Snapchat will reach 86.5 million users, according to the
year, eMarketer predicted Facebook would see declines among some
youths for the first time in its history.
report last year by investment firm Piper Jaffray showed Snapchat
is the preferred social network for US teens, with 47 percent
using the platform.