just announced its earnings
results for the Christmas quarter, revealing
that the company sold fewer phones than it did in the same
quarter a year ago, but the average selling price
increased considerably. That’s a clear sign that the
iPhone X’s high price affected ASPs. And the iPhone X
could have influenced the ASP in such a manner only if
Apple sold a ton of them in November and December. That’s
because Apple sold more than 77.3 million combined iPhone
units during the quarter.
a new report from Korea suggests that Apple is going to
significantly cut iPhone X production in the March and
June quarters this year. And Apple might stop
manufacturing the iPhone X completely in the second half
of the year.
a few weeks ago said that Apple plans to discontinue the
iPhone X when its replacements arrive in the late summer.
This would mark the first since the iPhone 5 that a
one-year-old iPhone isn’t kept in Apple’s lineup for at
least one more year of sales. However,Business
Koreanow says that Samsung
told partner firms that Apple will buy just 20 million
OLED displays in the first quarter of the year, which
represents a 50% decline in sales. The volume would be
then halved again in the following quarter.
industry sources apparently believe that Samsung’s
disclosures imply that Apple is going to discontinue the
iPhone X this year. Because Samsung is the only supplier
of OLED panels for the iPhone X, Apple’s orders with
Samsung Display reflect future iPhone X production.
makers are worried about the rate of decline in order
quantities, which experts say are unusual. Apple is
obviously expected to build fewer iPhones every year in
the March and June quarters compared to the December
Koreasuggests the order drop is
significant this time around.
plans to offset the decline by selling more OLED panels to
China-based smartphone makers,Business
few days ago mentioned the same 20 million and 40 million
Koreanotes in its own story. ButNikkeidid
not single out Samsung Display. A different report said
that Samsung is slashing OLED panel production at a plant
making displays mostly for Apple by 10%, not 50%.
Meanwhile, other Apple suppliers also went on record to
say the drop in orders isn’t as big has been reported.
is expected to release three iPhone X successors this
fall. All of them will come with Face ID and all-screen
designs, and OLED displays will be used in at least one